There are tricks to price negotiation! Teach you price negotiation skills that will crush your opponents

What is price negotiation?

Price negotiation, to put it bluntly, is "bargaining". In order for the company to achieve the maximum profit with the least cost, the "bargaining" link in business negotiations is indispensable. In the tug-of-war of price negotiations with the other party, negotiation skills are particularly important. So how to improve the winning rate of price negotiations? The following editor has compiled some tips for everyone~

1. Be well prepared

As the saying goes, "Opportunities come to those who are prepared." Having a clear goal before price negotiation can increase your confidence. For example, you can understand the information of the product, its terminal market, the price of the category in the market, the demand, the other party's corporate background, and the bottom line of the other party's acceptable price, etc. The editor recommends that you list the priorities and write them down on paper for reference at any time during the negotiation. After all, knowing yourself and the enemy will ensure victory in every battle!

2. Equality of number of personnel

In price negotiations, it is extremely difficult to fight one against a hundred, and you cannot put yourself in a passive disadvantageous position. In other words, the number of negotiators on both sides should be equal. If the other party wants to conduct collective negotiations, we can politely refuse first and then study the next countermeasures.

3. Timely and appropriate facial expressions and tones. Price negotiation is actually a process of mutual exploration between the two parties. Facial expressions and language can directly give the other party their own ideas. When the other party proposes the first price, we can appropriately show surprised expressions and tones. First, let the other party wonder if the proposed price is too high, so as to take the initiative in the later price negotiations, and second, let the customer have the illusion of "winning".

4. Stand firm in your position and give the other party room. Being able to perform and bargain is sometimes not enough. At critical moments, we must stand firm in our position and not give in easily. Of course, we should also give the other party room to bargain, and change the situation according to the countermeasures we have prepared. Avoid deadlocks while showing respect. This also reflects the importance of making adequate preparations in the first point.

4. Understand resource exchange If the other party is unwilling to lower the price or has a tough attitude, we can change our thinking and start with the conditional exchange method, such as referral, to achieve a win-win situation.

Having said so much, let me summarize it for you:

1. Do your homework in advance to understand what the other party cares about most and seize their weaknesses

2. Fair negotiation requires thinking from both your own and the other party’s perspectives

3. Don’t make unnecessary concessions and stick to your bottom line

4. Be flexible and understand mutual benefit and win-win situation

Okay, that’s all the price negotiation skills I’m going to share today. If you want to learn or master the knowledge about price negotiation, please pay more attention to it in the future!