How to optimize eBay keywords?

eBay keyword optimization is related to the store traffic. A good store will have excellent keywords for each product. Let’s take a look at the key steps to do a good job of eBay keywords.

1. Analysis

Analyze the current status of the listing you want to optimize and the current status of the store, such as: the store's DSR, the daily sales of the current listing, the number of visitors, and the conversion rate.

2. Word selection

When choosing words, we should pay attention to the fact that different listings have different word selection strategies:

Listings with low traffic and low sales: Choose keywords with fewer online listings to avoid competition with peers, which will help increase exposure and conversion. Listings with basic traffic and sales: Choose keywords that do not have the highest search volume but have high conversion rates, which can help increase exposure and sales. Listings with high sales: Find related keywords with the highest search volume to maximize exposure and sales.

3. Word formation

Expand keyword groups based on item attribute combinations. : This may sound a bit esoteric, but it actually means adding attributives and adjectives to the core nouns of items. You can expand item attribute keywords based on the following five points:

1) Business Model

2) Industry application areas and styles

3) Item characteristics, texture and function

4) Service model

5. Item brand (with the right to use)

eBay title optimization strategy:

1) Try to write 80 characters, focusing on the first 55.

2) The title format should be based on the user's hard needs + product core words + product feature words + user's soft needs. The first two are important, and the last two depend on the number of characters.

3) Subtitles are not necessary because they are charged, but they have a greater impact on click-through rate, similar to PPC descriptions, and are suitable for some non-product selling point promotions.

4) The presence of user search terms in the title will have a great impact, but the frequency has no obvious effect, so there is no need to pile them up.

5) The most important point: the title is for users to see, so try to write it in the format of 2.

4. Test Evaluation

After we have completed the optimization of a title, we need to conduct A and B tests to evaluate the effect of the title optimization. The method is to optimize the same SKU and compare the effects of different versions. And the changes in page views, sales, and transaction rates before and after the optimization. Finally, we evaluate whether the effect of our optimized title has been achieved.

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