Birchbox--cosmetics trial pack platform

What is Birchbox?

Birchbox is a subscription-based platform for delivering high-end cosmetics samples. It provides a monthly subscription service for various beauty samples and can provide personalized push notifications based on user information and user feedback. If users are satisfied with the samples, they can purchase them directly from Birchbox.

- Birchbox was officially launched in New York in September 2010. Hayley Barna and Katia Beauchamp from Harvard Business School founded the company.

By the end of October 2010, Birchbox had 2,000 paying customers.

-In January 2011, the number of paying users was 5,000.

-In April 2011, the number of Birchbox paying users reached 22,000.

-In August 2011, when it raised $10.5 million in its Series A funding, it had 45,000 users and had established partnerships with 80 high-end cosmetics brands. Data showed that over the past year, more than half of its paying users were continuous subscribers, indicating that paying users had a fairly high degree of loyalty.

-As of March 2012, the number of its paying users had reached 100,000, and it had established partnerships with more than 130 brands.

-In April 2012, Birchbox launched the Birchbox Men box for men. For $20 per month, Birchbox will send 4 to 5 items per month, such as high-end brand shaving foam, deodorant, skin care products, and even headphones, socks, and games.

-In September 2012, Birchbox acquired JolieBox, and since then Birchbox has had operations in France, Spain and the United Kingdom outside the United States.

-In November 2012, Birchbox entered the third field - home, entertainment, and design items. For example, the home deco box is a box worth $58, which contains decorations, kitchen utensils, and food needed for various parties and evening parties.

- In June 2013, BUSINESS WIRE reported that Birchbox will cooperate with the third season of USA Network's "SUITS" to use the fashion + styling and high ratings of "SUITS" to carry out a series of integrated marketing activities for Birchbox. Birchbox will provide personalized "SUITS" themed Birchbox Men boxes, and will add "SUITS" elements to Birchbox Women.

-As of 2013, Birchbox has more than 300,000 members and has established partnerships with 400 top brands, including Lancôme, Kiehl's, Laura Mercier, Benefit, Stila, Caudalie, Payot, L'Occitane, Bourjois, and L'Oreal.

- In July 2014, Birchbox opened its first physical store in New York City. It later opened a second store in Washington, D.C.

Birchbox’s profit model:

1. Subscription-based monthly income of $10 ($20 for men);

2. Share of income from goods sold in the online mall.

When opening a store on Birbox, you will definitely face problems such as logistics and payment. Finally, I would like to recommend a cross-border payment platform - Airwallex, which can quickly help you solve the cross-border payment problem. The main advantage is that the fee is as low as 0 in the first year, and the arrival time is very fast. Generally, the withdrawal can be made on the same day or the next day.

In addition, Airwallex supports payment collection from 22 cross-border e-commerce platforms including Amazon, eBay, Cdiscount, Real.de, Fnacdarty, B2W, Jumia, Linio, ManoMano, MercadoLibre, Wayfair, Newegg, eMag, and Allegro.

Airwallex registration portal: https://channel.airwallex.com/2022q1a?utm_source=a116F00000FNBndQAH

This is the end of the introduction to Birchbox in this issue. If you still have questions about Birchbox, please pay attention and we will continue to answer them for you~