What is Kohl's? How did Kohl's develop?

What is Kohl's?

Kohl's, founded by the Kohl family in Milwaukee in 1962 and now with stores in 40 states, will grow by a third over the next two years after an aggressive expansion drive.

Kohl's stores are mainly concentrated in the Midwest, Mid-Atlantic and Northeastern regions of the United States, featuring high-quality national brand merchandise at specific prices. The company's stores sell mid-priced clothing, shoes, accessories and home products, targeting middle-income customers to purchase goods for their families.

Kohl's has successfully attracted a large number of customers by launching a strong publicity campaign with various promotional methods. For example, the first 600 customers of each new store were given a Kohl's handbag; before the opening of 28 new stores in California, nearby residents received coupons worth $10. In addition, customers who filled out the application form for Kohl's credit card in the store could get a 10% discount on shopping, etc.

What is the development history of Kohl's?

-1946 Maxwell Kohl opens his first supermarket, the first of the Kohl's Food Stores chain in southeastern Wisconsin.

-In 1962, he opened his first department store, also known as Kohl's Department Stores.

-In 1972, BATUS Inc., the U.S. retail division of the British-American Tobacco Company, acquired a controlling stake in Kohl's Corp., which at the time operated 50 grocery stores, six department stores, three drug stores and three liquor stores.

-In 1979, the Kohl family left management.

-In 1983, Kohl's was sold to A&P and operated as Kohl's Food Store and Kohl's Food Emporium.

-In 2003, A&P closed all Kohl's Food Stores locations.

-In April 2005, the company opened stores in Florida and other southern states.

-Opened in January 2007 is Kohl's design office, located in the heart of New York's garment district.

-In 2009, Kohl's hired New York City advertising agency DeVito/Verdi to strengthen the Kohl's brand through a series of national television, online and social media campaigns.

-In 2015, the company opened its first OFF/AISLE test store, a chain built around selling new apparel, home goods, jewelry and accessories purchased and returned at Kohl's stores.

-In early January 2017, Kohl's stock price fell 19%.

-Ranked 157th in Fortune 500 in 2018.

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