What is Rakuten? What business does Rakuten have in China?

What is Rakuten?

Rakuten, also known as Rakuten Corporation, is the operator of Japan's largest electronics shopping mall "Rakuten Market", with more than 18 million users in 2006. It also operates many different business websites such as "Infoseek".

What business does Rakuten have in China?

According to Rakuten's official data, in 2013, more than 10,000 of Rakuten's 40,000 stores participated in the direct mail service to China, accounting for 25%. In addition, Nandu reporters also learned during the interview that the backend data of Japan's Rakuten on JD.com, Kaola flagship store and its own Rakuten international market platform showed that the business growth brought by Chinese consumers has doubled, especially during the Double 11 event in 2012, with a double-digit year-on-year growth in business.

In addition, Nandu reporters also learned from Fanli.com that in order to expand its presence in China and bet on China's online and offline rebate market, Rakuten invested 100 million US dollars in Fanli.com's Series C financing.

Rakuten is a B2B2C shopping platform under Rakuten Corporation and is the largest electronics shopping mall in Japan. Its parent company, Rakuten Corporation, a JASDAQ listed company, was founded in 1997 and is a member of the Japan Business Association. Through a series of active mergers and acquisitions, Rakuten currently has businesses including Rakuten Bank, securities companies, professional baseball teams, travel websites, etc.

The above is the relevant information about Rakuten in this issue. If you want to get more knowledge about Rakuten, please continue to pay attention!