eBay's in-site advertising Promoted Listings is a major source of traffic. eBay advertising features include: 1. eaby advertising operation is easy to understand and suitable for new and old sellers, especially novice sellers. 2. Unlike Taobao, Promoted Listings only charges advertising fees when purchases are made, rather than simply charging per click. This is much more humane. 3. Only merchants who have subscribed to eBay stores can use eBay advertising. 4. Currently supported sites are: United States, Australia, Germany, United Kingdom. 5. EAby advertising fee is charged at 1%-20% of the product price, shipping cost is not included. What issues should be paid attention to? Although eaby advertising has such great advantages, sellers cannot use it casually. After all, it requires capital investment and conversion rate consideration, so good products must be selected to get the maximum benefit. We can find some high-quality sources on Global China Products, which has millions of SKUs, and each product has high-quality descriptions and pictures that meet SEO requirements. After that, you will need to constantly test the effectiveness of the advertisements and make timely adjustments. You can also set some fee ratios. Usually, we set the advertising fee ratio between 1% and 20%. Every week, eBay will update the current fee ratio for each major category. After the advertisement is set up, it needs to be continuously optimized. Merchants should constantly adjust the cost ratio, study how eBay's advertising system works, master its ranking rules, and find ways to make their products rank higher in order to obtain the best display effect. The above is the relevant content about EAby advertising. If you want to know more about EAby advertising, please continue to pay attention! |
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