eBay store opening strategy - item listing rules

There is a very important strategy for opening a store on eBay, that is, the rules for listing items. Improper listing descriptions will lead to the deletion of illegal products and account restrictions. In serious cases, the account will be frozen. This time, the editor will give you a popular science of the rules for listing items in the eBay store opening strategy. Friends who are interested can follow the editor to take a look!

When listing items on eBay, sellers should pay special attention to the following rules:

1. Choose the correct item category. eBay items must be listed in the correct category. If the item for sale has multiple subcategories, the item must be listed in the corresponding category. For example, a ring for sale must be listed in the "Jewelry > Rings" category, not in the "Jewelry > Other" category.

2. Correctly set the location of the item. The seller must fill in the location where the item was shipped truthfully in the "Location of Item" column: In general, the location of the item must be consistent with the account information. If the location of the item is in another place or country, be sure to select the real location when posting (it cannot be stated only in the item description) to avoid unnecessary transaction disputes in the future; special attention should be paid to the setting of the shipping fee to match the location of the item; if the account information is China, the location of the item is the United States, and the item is purchased by a US seller, the shipping price must match the local US shipping fee, and cannot be set as the shipping fee from China to the United States.

3. Use links that meet eBay standards When listing items on eBay, you can use some links in the item description to help promote the item. However, some types of links are not allowed. For example, you cannot link to personal or commercial websites. Please note that this link policy applies to all text or images (such as photos, trademarks or icons) that can lead users outside of eBay. No link can point to a page outside of eBay that contains item sales information.

4. Item Image Standards High-quality images can provide buyers with a better shopping experience and make items easier to sell, so eBay has a set of detailed standards for item image postings:

● All listings must include at least one picture;

● The longest side of the image must not be less than 500 pixels; (800 pixels or more is recommended)

● The image must not contain any borders, text or illustrations;

● Used items cannot use eBay catalog pictures;

● Please respect intellectual property rights and do not steal other people’s pictures and descriptions.

5. Pre-sale listings must comply with the pre-sale listing rules. Pre-sale listings are when sellers list items that they do not own at the time of listing. Items listed in this category are usually sold in advance of the delivery date to the public. Sellers must guarantee that the items can be delivered within 30 days from the date of purchase (i.e. the date the listing ends or the date the listing is purchased from the eBay store). eBay allows them to list pre-sale items with restrictions.

Sellers who list (pre-sale) items on eBay must indicate when listing:

● The item is a pre-sale item, and the delivery date is stated, guaranteeing that the item will be delivered within 30 days from the end of the listing;

● In addition, these words must be in HTML font size 3 (at least). eBay will terminate any pre-sale items that do not indicate this information. Please note that when Samsung and Apple launch popular new consumer products, eBay will formulate corresponding independent pre-sale policies. If you plan to sell such items, please check the eBay official website announcement in a timely manner.

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