What is a C2C platform? What is its profit model?

What is C2C platform?

C2C is also called CTC, where C refers to consumers. In layman's terms, an e-commerce platform provides consumer-to-consumer transaction services. Consumers can also be understood as individuals.

What are the current C2C platforms?

Taobao is the most famous C2C platform on the Internet. Whether you are a company or an individual user, you can register and open a store on it. You can upload your products after a simple real-name authentication.

In addition to Taobao, there are also Xianyu (a derivative of Taobao), which has become popular in the past two years for the sale of second-hand items, and Zhuan Zhuan (under 58), which are also representatives of the C2C model.

What is the profit model of the C2C platform?

1>Fund pool

C2C platforms provide transactions between consumers. Since it is a transaction, a certain amount of capital guarantee must be provided. Then there will be a certain amount of capital pool profit.

What is a funding pool?

For a pond without water, let the small ditch leading to the pond flow water for a few days, and then open a small ditch to release water after a while. If the water flowing into the pond does not stop, then the pond will always have water. If the speed of water flowing into the pond is greater than the speed of water flowing out, then the water in the pond will increase.

What is the role of the funding pool?

There is water in the pond, so it is easy to raise some fish and shrimp in it. And it is running water.

2>Traffic pool

The user threshold for C2C platforms to provide services is just one person, so they can quickly gather traffic. With traffic and a few users, you can do whatever you want.

Example 1: Advertising Fees

The threshold of C2C is individuals, but it does not mean that all Cs are individuals. There will also be some merchants doing transactions. So it is still easy to make a profit by putting some advertising space in the platform.

Example 2: Search

Take Taobao as an example. Search for any product name and the search promotion of Taobao Through Train will appear on the right.

This is the end of the knowledge about C2C platform in this issue. If you want to get more information about C2C platform, please pay attention and we will continue to answer you~