A complete guide to using the photo sharing platform Imgur

What is Imgur? What is the use of Imgur? What are the advantages of Imgur? Today, I will introduce you to Imgur.

Imgur (pronounced "Imager") is an entertainment website and app powered by a user community that creates and shares funny pictures, memes, and GIFs about pets, movies, TV shows, and art. It has more than 150 million monthly active users, more than 40 AdStack connections, and relies on advertising as its primary source of revenue.

Brad, who manages programmatic advertising operations at Imgur, said that when he joined two years ago, obtaining reports was a highly manual process. With 20 data connections to track, it became a daunting task to extract actionable insights from the data. At first, an obvious challenge was that data collection had to be done manually through Google Sheets, which was not easy to manipulate. Data aggregation is the first step in a long insight process, which requires Brad and his team to spend a lot of time to organize and verify, spending at least 3 hours a day to organize these reports and summarize basic data.

Customize rules to normalize data

Another hurdle to overcome was transforming and enriching raw data to generate organized, data-normalized reports. “We didn’t have a really effective way to normalize all of our data at once,” Brad says. “It was difficult to normalize it in an efficient way by demand source, whether it was through private marketplaces (PMPs), direct deals, or through exchanges.” With Ascend, “we can just create rules and new data is automatically enriched as it’s ingested,” he adds. The solution makes data normalization easy by allowing users to bulk edit dimensions or create custom rules for newly ingested data.

Team Sharing

Ascend also helps the team at Imgur make data-driven decisions in an agile way. "I like to be able to segment the data in the way we need to make analytical decisions. We can now easily share key metrics such as revenue, impressions, demand, CPM, ad fill rate, ARPDAU and ARPU between product, analytics, sales, finance operations and executive teams."

Accelerate data analysis

Managing the ever-changing advertising ecosystem is a complex task. Brad said that despite some changes in bidding solutions and technology, AppAnnie Ascend can also help them optimize the solutions they use based on the value provided by each third-party platform every day. "We have title bidding, javascript tags, and SDK waterfalls, and we want to ensure that we can correctly sort the third-party platforms we use based on actual delivery." "I only need to access AppAnnie Ascend to check CPM, ad fill rate, or any other indicator, and segment them by project or group. I can understand the value from all demand-side third-party platforms more quickly on one platform, without having to load this data from different platforms-sometimes it takes 10 minutes for each third-party platform to load." With Ascend, all their processes have been accelerated. He said: "In one project, Ascend saved us at least 7 days, otherwise the project might take 30 days."

Expand your ad stack and increase revenue

Adding new third-party platforms to the ad mix is ​​key to growth, but it often comes with a lot of tedious work. Ascend allowed the Imgur team to easily add new connections. "Not only did Ascend help us save time, it also enabled us to add more third-party platforms and manage them more quickly. There was no extra work required to add third-party platforms." Today, their ad stack has over 40 data sources, with 50% of their revenue coming from these additional connections. In addition to creating new opportunities, Ascend also has a responsive support team. Brad mentioned, "Adding new third-party platform connections is fast and intuitive under this system. We are very happy with the customer service team at AppAnnie and we are also very happy with Ascend."

That’s all for today’s introduction to the photo sharing platform Imgur. Do you have any questions about the photo sharing platform Imgur? Feel free to leave a message in the comment section.