Pixmania - Europe's Cheap Electronics Store

What is Pixmania?

Pixmania is Europe's No. 1 cheap electronics store. Founded by the French in Paris in 2000, the Pixmania Group has become the largest online digital camera seller in France and even Germany in a short period of time. Its platform sells tens of thousands of products including digital cameras, televisions, game consoles, computers, tablets, small household appliances, etc.

What is the history of Pixmania?

-In 2000, Pixmania was founded.

-In 2006, Dixons Group acquired 75% of Pixmania for 266 million euros.

-In 2007, Pixmania launched PIXplace, which allows third-party manufacturers to sell products on the Pixmania website.

-In 2010, its sales reached 900 million euros, and it has its own logistics centers and customer service centers throughout Europe.

- From 2011 to 2014, Pixmania's turnover dropped sharply, from 850 million euros to 295 million euros; the number of employees decreased from 1,000 in 2000 to 370, a decrease of nearly 2/3.

-In 2013, in order to reverse the loss situation, its parent company, British retail group Dixons, decided to reduce the platform categories to only sell high-tech and home appliances, and closed its 10 stores in France.

-In September 2013, due to the platform's continued losses, the Dixons Group sold Pixmania to Munich investment company Mutares.

-In October 2015, Pixmania filed for bankruptcy protection.

-In early 2016, the court announced that Pixmania would undergo judicial reorganization.

-On February 24, 2016, French online shopping mall Vente-du-diable became the buyer.

Pixmania platform entry conditions:

1. Possess enterprise qualifications/business license;

2. Experience in operating cross-border e-commerce platforms (such as Amazon, eBay, etc.);

3. Ability to independently process KYC information submission;

4. Operators who know French;

5. Possess a brand certificate or authorized brand certificate or trademark.

This is the end of the introduction to Pixmania in this issue. If you want to get more information about Pixmania, please continue to pay attention~