KUL--UAE + Saudi Arabia "affordable e-commerce platform"

What is KUL?

KUL is adopting a similar model to Dubai-based e-commerce platform AWOK, which targets low- and middle-income people in the UAE and Saudi Arabia by offering affordable products.

Noon and KUL are operated by the same team, and their backend systems are unified. The biggest difference is that Noon is positioned as a high-end consumer platform, and the homepage of Noon is full of international brand products, while KUL is positioned as a mid-to-low-end consumer platform, positioned as the "wish" of the Middle East, and directly competes with Awok and Dealy, which have been operating in the Middle East for a long time. One attracts high-end consumers, and the other gathers mid-to-low-end consumers. The launch of KUL looks more like expanding the consumer group to win more users.

-In February 2018, the Noon platform purchased the Kul.com domain name for $38,000, directly competing with Awok and Dealy, owned by Jollychic.

-In September 2019, Noon officially launched the KUL affordable e-commerce platform.

What are the entry requirements for KUL?

1. Applying for a local VAT tax number is the first threshold for cross-border sellers to enter KUL. KUL will open accounts to all sellers with local VAT tax numbers.

2. All Chinese sellers must use Chinese companies to apply for local VAT in UAE and KSA in advance.

This is the end of the introduction to KUL in this issue. If you want to get more information about KUL, please continue to pay attention~