Carter's Introduction - Carters Factory Inspection Consultation Special

Carter's Introduction - Carters Factory Inspection Consultation Special

The Carter's brand was created by Mr. William Carter in Needham, Massachusetts, USA in 1865, and the first product of Carter's was woven in Mr. William Carter's kitchen.

In the 1870s and 1980s, Cater's mainly produced and sold adult underwear.

By 1918, Carter's sold over 25,000 pairs of underwear to suit every member of the family.

From the 1920s to the 1940s, Carter's invented many special designs for baby clothes. For example, Nevabind cuffs, Handicuff gloves to prevent babies from scratching themselves, and Jiffon collars to help mothers easily dress their babies. In the 1950s, Carter's shifted its focus to baby clothes. In 1965, Carter's celebrated its 100th anniversary, producing more than 40 million pieces of baby clothes that year.

Today, Carter's has become a leading brand in the US baby and children's clothing market, with annual sales exceeding $1 billion and production exceeding 250 million pieces. To date, Cater's performance has continued to grow. In 15 years, Cater's sales have increased from $227 million to $1.4 billion, with an average annual sales growth rate of 13% and an average annual operating profit growth rate of 25%.

Carter's ranks first in the 0-24 months baby series market in the United States. The baby series accounts for 22% of the market share, which is three times that of its competitors in the same field; the sleepwear series accounts for 23% of the market share, which is 45% higher than its competitors in the same field; the baby gift series accounts for 22% of the market share, which is three times that of its competitors in the same field; and the newborn light clothing series accounts for 19% of the market share, which is twice that of its competitors in the same field.

The Carter's line of products is designed to solve problems for moms, dads and kids. Our products are of exceptional quality and value, and we make putting on and taking off baby clothes easier than ever before. We use the softest fabrics, and the colors, cuts and techniques are fresh and addictive. We can describe Carter's products as "comfortable, soft, cuddly, easy, giftable and reliable." Carter's focuses on the initial experience of babies and creates an emotional connection between mother and child. The advantages of Carter's products are its practicality, comfort and softness. Our target customer base includes moms, grandparents and gift shoppers who want cute and high-quality baby products.

Carter's series includes core products for infants and children, including baby series, sets, infant and child light clothing and sleepwear series. 80% of its business is concentrated in the infant and child series for 0-24 years old. Carter's product design will make mothers feel an emotional attachment. At the same time, Carter's also provides all related infant and child products. Among them, the gift series is also a large part of Carter's business. Infant and child products and other products, such as plush toys, socks, blankets and gift bags are all great gifts. In addition, Carter's uses color labels on packaging materials to create an easy shopping experience for mothers. We use colors to indicate sizes, emotional brand descriptions and product positioning. Carter's labels include an introduction to sizes and product design concepts.

Carter's stores are designed to be warm and friendly, giving customers an easy shopping experience. Carter's is sold in all major malls in the United States. Now, Carter's is popular all over the world, such as Thailand, Indonesia, the Middle East, South America, Central America and the Caribbean. Worldwide, Carter's is the only brand in the 0-24 month baby market that combines a wide range of products, excellent value, cute design, emotional packaging and an easy shopping experience.