Is it easy to run a pet e-commerce platform? How to develop customers on a pet e-commerce platform?

Is it easy to run a pet e-commerce platform?

With the development of social economy and the acceleration of urbanization, coupled with the rapid pace of social aging and other objective factors, pets have gradually gained people's favor, and the pet industry has gradually developed. However, due to the late start, there are relatively low technical content and lack of innovation. Based on this situation, the development of pet e-commerce platforms has emerged, enabling enterprises to promote and operate through online platforms and accelerate the transformation and development of enterprises.

How does a pet e-commerce platform develop customers?

1. Promote based on users’ love for pets

With the improvement of people's living standards, the rapid development of urbanization and the reduction of urban family size, pets have gradually become a part of people's lives. According to data, the number of pets in Chinese cities has exceeded 100 million, and the growth rate is getting faster and faster. The development of pet e-commerce platforms needs to combine the information points of users' love for pets to carry out relevant online promotions and improve the visibility of corporate brands.

2. Provide functional modules that meet user needs

The functional demand modules developed by pet e-commerce platforms need to be diversified. The current needs of users for pet services, pet purchases, pet social interaction, and pet supplies should be analyzed to develop functional modules to meet users' experience in all aspects and improve user stickiness.

3. Adopt an operation model that combines online and offline operations

Realizing the connection between online and offline is something that needs to be paid attention to in the future development process of various fields. At the same time, online platforms can attract traffic from physical stores and bring active user traffic to online platforms through the activities of offline physical stores.

This is the end of the introduction to the knowledge about pet e-commerce platforms in this issue. If you want to get more information about pet e-commerce platforms, please pay attention and we will continue to answer you~