Instagram marketing skills! Become a warm baby in the eyes of customers~

The term Ins marketing is not unfamiliar to people in 2020. As a huge traffic rice pot, many people come to Ins just to share some of Ins's traffic. So how should we do Ins marketing?

1. Try using countdown stickers

I guess everyone is familiar with this. When you add a countdown sticker to a story, you can set a future date and time, and the sticker will count down for you.

Use it to count down to upcoming new product launches

Use it for countdown before live video starts

Use countdowns on Instagram announcements or content

2. Try voting stickers

The poll sticker was one of the first interactive elements added to Instagram ads. It’s a simple two-choice poll that displays the result once someone selects one of the options. You can add this sticker to the Stories ads you create for Instagram.

3. Create custom branded AR filters

There are already some bold brands trying out these AR features, and I have summarized some examples of brands. They include:

Kylie Cosmetics created a filter to try on different lipstick colors

Adidas created a VHS footage that turned the screen grainy to promote its retro sneakers

The NBA created a filter that adds a dunker to any of your videos

4. Add Alt text to your photos

Alt text is metadata that helps computers identify what an image is all about. It's particularly useful for accessibility because it tells screen readers what to say when they encounter an image. Without Alt text, it's as if the image doesn't exist.

Instagram has made alt text available directly into your posting flow. When you post an image to Instagram, you can click on "Advanced Settings" and select "Write Alt Text." You can also add captions to your stories and video content on Instagram.

5. Try the "Friends" list

These lists are definitely a useful tool for everyday users of the Instagram app, but what about for brands and businesses? It takes a little creativity, but I think lists can be handy.

This is the end of the knowledge about ins marketing in this issue. If you want to get more information about ins marketing, please pay attention and we will continue to answer you~