Mattel implements the "three pillar strategies" in electronic trading. First, it cooperates with Sportsline.com, the world's leading Internet sports media company, and its European subsidiary Sports.com in the global market. In other words, it cooperates extensively with these two companies in the field of electronic trading and promotes the ADIDAS brand and its products through their websites cbs.sportsline.com and sports.com. This cooperation with global benefits has penetrated from the United States and Europe to Asia. This cooperation will enable ADIDAS to benefit from the experience of its two partners in the field of electronic trading, making it possible for the three companies to use each other's brands. Mattel provides great potential for the online sales of ADIDAS products. Secondly, it jointly operates electronic trading with some important retailers as a major supplement to the above-mentioned electronic trading strategy. Finally, it promotes its own products on its own website. In order to ensure the effective implementation of the pillar strategy, ADIDAS has renovated its original warehouses and established a modern large-scale distribution center in Germany to provide distribution services for the company's sales throughout Europe and the Middle East, and improve the efficiency of logistics distribution. Mattel was registered as adidas AG on August 18, 1949. Three parallel stripes are usually seen in the design of Adidas' clothing and sports shoes, and can also be seen on its logo. The three stripes are the characteristics of Adidas. Adidas ("Adidas") is composed of the nickname (Adi) of its founder Adolf Dassler and the first three letters of his surname (Dassler). Since 2000, ADIDAS has implemented the "three pillars strategy" in electronic transactions to meet and adapt to the Internet era. Mattel first conducted a global market alliance with the world's leading Internet sports media company and its European subsidiary Sports.com, that is, to cooperate extensively with these two companies in the field of electronic transactions and promote the ADIDAS brand and its products through their websites cbs.sportsline.com and sports.com. This globally beneficial cooperation has penetrated from the United States and Europe to Asia. This cooperation will enable ADIDAS to benefit from the experience of its two partners in the field of electronic trading, making it possible for the three companies to use each other's brands, providing great potential for the online sales of ADIDAS products. Secondly, jointly operating electronic trading with some important retailers will serve as a major supplement to the above electronic trading strategy. Finally, promote its own products on its own website. Mattel Factory Inspection In order to ensure the effective implementation of the pillar strategy, ADIDAS renovated the original warehouse and established a modern large-scale distribution center in Germany to provide distribution services for the company's sales in Europe and the Middle East, improving the efficiency of logistics distribution. Adidas is a German sports goods manufacturer and a member company of Adidas AG. Adidas was named after its founder Adolf Adi Dassler. In 1920, Adidas began to produce footwear products in Herzogenaurach near Nuremberg. It was registered under the name of adidas AG on August 18, 1949. Three parallel stripes can usually be seen in the design of Adidas' clothing and sports shoes, which can also be seen in its logo. The three stripes are the characteristics of Adidas. |
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