Experience of doing business on eBay, useful information coming!

Many eBay newbies are always at a loss when they first come into contact with the eBay platform. Today, the editor brings you 12 eBay tips for eBay sellers. I hope you will no longer be confused after reading them.

1. Conversion rate is very important, seize the initiative and best match;

2. The impact of out-of-stock of hot-selling products is very large, so do not cause out-of-stock;

3. Broader product development ideas: It is very important to selectively follow sales and develop products with potential based on foreign demand and lead the trend;

4. New considerations for listing skills (custom attributes, banners, specialization, category advantages);

5. Data analysis, market familiarity, and competitor analysis are important;

6. Know the most appropriate sales method for your product: whether it is better to ship directly from China or to ship from overseas warehouses, and learn how to judge;

7. Being familiar with the basic rules and operations of the platform is the basis;

8. Overseas warehouses are based on the actual situation of the site, not all overseas warehouses are good;

9. The purpose and method of the auction;

10. Clearly understand your target groups and target customer characteristics, and conduct targeted marketing;

11. Reduce bounce rate and dig deep holes;

12. Platform rules and after-sales rules keep up with the latest policy responses.

I don’t know if you guys can relate to these 12 experiences?

1. Regarding the conversion rate issue.

Conversion rate directly affects the listing ranking and subsequent sales. New products only have a relatively good virtual ranking in the first 3-5 hours after they are put on the shelves. However, after 3-5 hours, the ranking will naturally fall back. Therefore, if a product can attract high attention and clicks from buyers after it is first put on the shelves, it can provide a good foundation for subsequent sales. Of course, if it can be sold in the first few hours, it may be a potential product. It can be regarded as a key product.

2. Inventory issues of hot-selling products.

If you launch different new products, which new product will be more exposed? It depends on the dominant category of your store. For example, an account mainly sells clothing and home furnishings, and clothing sells well. Then, after you launch several home furnishings and clothing products on the same day, the virtual ranking of the new products will drop after 3-5 hours. Then the exposure of new clothing products is stronger than that of your home furnishing products, because the dominant category of your store is clothing. That’s why you should pay attention to the derivative development or derivative promotion of similar products to achieve twice the result with half the effort. Therefore, it is recommended that the account manager should focus on breaking through the dominant categories of your account first, the more detailed the better.

The above is the relevant content about eBay experience. If you want to get more knowledge about eBay, please continue to pay attention!