What kind of platform is eBay? What issues should eBay pay attention to?

As a new player in cross-border e-commerce, what kind of platform is eBay? Let’s take a look at what kind of platform eBay is.

eBay is one of the earliest international e-commerce platforms to enter China. In the early stage, it always had an advantage in the sales of foreign trade products. With the rise of Alibaba, eBay's role in the international product sales arena has become smaller and smaller. However, in general, many users in Europe and the United States still pay attention to buying Chinese products on the eBay platform. The categories of foreign trade products involved in eBay are extremely diverse. For example, domestically produced artworks, chemical products, handicrafts, and various types of home appliances can all be sold on the eBay platform. So what issues should the eBay platform pay attention to?

Selling Products on Ebay

It is not easy to achieve better results when selling products on eBay. Some problems are almost unavoidable. For example, for new merchants, the biggest difference between eBay and Alibaba is that Alibaba is very friendly to newcomers, but on platforms like eBay, new sellers are subject to many restrictions, such as the number of products released and the sales amount, which are strictly regulated. This leads to the fact that when user companies sell products, if there are many categories of products, they cannot display all products on the platform. Some users can only get 100 listing quotas. In this state, after being dispersed into multiple categories of products, it is ideal for the inventory of a single product to be divided into more than a dozen. Under the quota restriction, it is difficult for user companies to achieve excellent marketing results on the platform in the early stage.

The eBay platform is fairer. The sales amount of users' products is displayed based on their real data. Any violations will be blocked by the platform. Moreover, since this type of violation has no direct correlation with the product display mechanism, illegal operations will not be of much help to the store company. Therefore, new stores on the platform can often get the same product display opportunities, which allows newcomers to improve their product sales performance after starting a store.

When selling products on the eBay platform, the risks that users bear are sometimes relatively high. Since the products are shipped overseas, they are often damaged or have quality problems due to the purchaser's own reasons. This is very disadvantageous for the product seller when requesting a refund. The relevant expenses in this process are borne by the product seller, and the shipping costs are often much higher than the product price. It is for this reason that many domestic and foreign trade companies can only agree to refund the money users pay for the products to the other party's account when selling products on eBay, and do not recycle the products. Once this happens too frequently, it will make it difficult for the company to make a profit in the platform operation. eBay pays special attention to users, and any feedback information is based on the customer's intuitive impression. Being too biased towards users will make it impossible to guarantee the relevant interests of the product seller.

What kind of platform is eBay? I think everyone has already dispelled the doubts. If you still want to learn more about eBay, please continue to pay attention!