Fashion platform LimeRoad receives $30 million in Series C funding

With the maturity of Internet technology, the fashion field has undoubtedly become the next big growth point for the future development of the e-commerce industry. For example, last month, e-commerce giant Snapdeal acquired luxury e-commerce Exclusively, Flipkart also acquired fashion portal Myntra earlier, and Amazon India launched its own jewelry category. Today, another fashion discovery platform LimeRoad announced that it has received US$30 million in Series C financing.

LimeRoad and Roposo are very similar, both hoping to build a social discovery platform to help users find the right fashion items among a wide range of products (from Flipkart, Snapdeal and some niche e-commerce).

However, LimeRoad's discovery mechanism is mainly based on UGC, mainly through the form of scrapbooks to encourage users to create their favorite and creative combinations. At present, the number of fashion scrapbooks on LimeRoad has reached 1.5 million, and user activity has doubled in less than a year, with nearly 80% of organic traffic.

Founder Suchi Mukherjee prefers to regard the product experience of LimeRoad as a process of self-expression for girls through matching. Through this self-expression, users can not only experience a sense of accomplishment, but also gain shopping inspiration from others' sharing. After all, shopping is a process of browsing and discovery for women.

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