What is Meltwater? What can Meltwater do?

Meltwater can provide comprehensive media monitoring services to enterprises, allowing them to grasp information on various media in real time and make corresponding processing plans based on this information.

Through in-depth data mining, Meltwater monitors all kinds of media, including news portals, forums, blogs, various social media and other information carriers around the clock, and classifies and processes the monitored information related to the enterprise and conducts comprehensive analysis in many aspects, including measuring media coverage by region, continuously measuring media exposure, the frequency of media reports on the enterprise, and evaluating the positive and negative emotions of reports, and finally automatically generates relevant reports. Through reports, enterprises can more easily, timely and accurately grasp all kinds of information related to the enterprise in the media, and take corresponding measures for this information, so as to achieve better development of the enterprise.

What are the features of Meltwater?

Media Monitoring:

Online News

Monitor local media coverage in real time through content feeds across online news, social media and paid content.

Historical data

Track, monitor and compare marketing activities over time; understand the brand's media performance over the years.

Social Media:

track

Monitor online news and community discussions on the industry's largest social media content database, including Weibo, WeChat, Baidu Tieba, Forums, TikTok, etc.

analyze

Uncover top-performing content and brand assets to inform future marketing strategies and increase user engagement. Gain deep insights into audience behavior: best posting times, demographics, and content your audience prefers.

Going to sea

A traffic tool that taps into overseas social media influencers, opens up overseas KOL promotions, and opens the road to overseas influencer marketing.

Analytical Report

Media Insights & Reports

Analyze, compare and monitor data from different modules, including social voice, location, sentiment analysis, reach, engagement, etc. Create brand reports and newsletters with one click and share them with your team and executives.

Competitive product benchmark analysis

Monitor industry information and follow competitive dynamics, including executive announcements, product launches, financial news and events.

Industry Analysis

Identify and analyze influential topics within your industry. Track market trends, including announcements and changes related to government policies, legal regulations, etc. Evaluate data trends on custom dashboards to take actions that benefit your business.

Negative warning

Share monitoring coverage channels with teams and executives within the platform, pay attention to potential channels for generating negative information, set negative information reminders and monitor in real time.

Analytical Report

Analyze, compare and monitor data from different modules, including social voice, location, sentiment analysis, reach, engagement, etc. Create brand reports and newsletters with one click and share them with your team and executives.

Global Solutions

Customized analysis and reporting

Our professional reporting staff helps global brands simplify the reporting process, ensure that key indicators in the report can fully reflect brand drivers, and provide high-quality and high-impact reports.

Analyst Daily Briefing

Equipped with a team of professional analysts, we understand the key news areas of the enterprise and provide relevant daily information briefings for various departments of the enterprise.

API

Use the Meltwater API suite to integrate data from different business systems and flexibly export data through real-time APIs.

Custom dashboards

Interactive dashboards provide quick insights and real-time assessment of news, social and business content.

The above is an analysis of what Meltwater is and what functions Meltwater has. If you want to know more about Meltwater, please continue to follow us!