How does Shopee increase product exposure?

1. Keywords

Shopee/" target="_self">Shopee supports in-store searches based on keywords in product names, product descriptions, and store names. It is recommended that sellers insert accurate and relevant keywords in product names and product descriptions. The Shopee operations team will also select popular keywords and popular sellers for search recommendations every day. Merchants can also change their product descriptions based on popularity. Currently, the keyword indexing function is only supported on the APP side, and is not yet supported on the Web side.

2. Shopee’s “you may also like” feature will also make relevant recommendations based on keywords on the product page. It is recommended that sellers set the same keywords according to product categories to increase the exposure of products on the platform.

2. The use of hashtags

The tagging function is a unique feature of Shopee that guides buyers to purchase products. By adding accurate and relevant tags in the product description (as shown below), the product exposure rate can be increased. Merchants can also change their product descriptions based on popular tags.

When uploading in batches in Excel, sellers can write tags into product descriptions. Both the APP and the Web support the viewing of popular tags.

Both the APP and the Web support the viewing of popular tags.

3. Product Classification

Many Shopee buyers often browse products through main categories and subcategories. Therefore, choosing the correct category can also facilitate the operation team to make recommendations and increase the exposure of products.

4. Upload Time

Sellers can also change their upload time to increase exposure. Shopee will display the latest updated products in the sub-categories. Sellers can upload their products between 6-9pm to increase exposure during prime time.

5. Participate in Shopee operations

To help new sellers grow on the platform, Shopee will initially work with merchants to conduct operational activities to increase product exposure. The following are some examples of activities.

① Merchants can choose some products for a 24-week discount event to increase the initial traffic of the store and drive the sales of other products. At the same time, merchants can also choose eligible products to participate in Shopee's theme discount activities.

②Shopee recommended seller activities

Activities can increase exposure for sellers and increase the number of people following their store. Merchants can also offer store-wide discounts, which has been proven to be more effective. Introduction to some activities.

Today's featured sellers/Homepage seller recommendation activities Browse recommended sellers (guess you like) Come recommend sellers

The merchant’s product information can be inserted into the new things to do when browsing, so that it can be recommended when customers are browsing other products.

③Daily Deal-shopee will select a product from the mall every day and place it on the homepage for promotion. The general promotion time is: 11:00 am to 12:00 midnight on the same day. Sellers can use this product to provide exposure for their own stores.