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A&F (Abercrombie & Fitch) Brand Introduction:
Abercrombie & Fitch is a casual clothing brand from the United States. Its logo is an elk with huge horns. The Chinese name of Abercrombie & Fitch is "阿贝克伦比＆菲奇", but people prefer to call it by its abbreviation: A&F, or by its nickname: Little Elk.
A&F (Abercrombie & Fitch) is a super popular clothing brand that is extremely influential among American teenagers. It has five sub-brands: Abercrombie & Fitch, Abercrombie Kids, Hollister, Ruehl, and Ezra Fitch.
A&F (Abercrombie & Fitch) Brand Profile:
Chinese name: Abercrombie & Fitch English name: Abercrombie & Fitch
Abbreviation: A&F
Country: United States Year of establishment: 1892 Product categories: Men's and women's casual wear, sportswear, underwear Founder: David Abercrombie
A&F headquarters: New York, USA A&F (Abercrombie & Fitch) Brand History:
The interesting thing about A&F (Abercrombie & Fitch) clothes is that the creativity changes almost every season. A&F advertisements all use music, sports and other forms that young people like to show the connotation of A&F clothing. In fact, the cool elements in A&F clothing style are not innate. In 1982, David Abercrombie founded the eponymous company David T. Abercrombie in New York, which is a supplier of hunting, fishing and other outdoor activity clothing for the wealthy.
Mr. Ezra Fitch, who loves outdoor activities, joined Abercrombie's management team after 1990 and has gone through several repositionings and product structure reorganizations, including the withdrawal of David Abercrombie.
Later, Mr. Ezra Fitch, a great marketing genius, named the brand Abercrombie & Fitch, deliberately making the name long, difficult to pronounce and remember, and sounding very cool.
In 1988, Limited bought the cheap product sales department of "A&F". In 1992, Sly Wexner, chairman of Limited, recruited Jeffries because of his outstanding talent in casual clothing design, adding new vitality to the A&F (Abercrombie & Fitch) brand. From then on, A&F (Abercrombie & Fitch) clothing began to rejuvenate. In Jeffries' view, consumers want high-quality, classic American clothing that exudes a youthful mentality.
A&F (Abercrombie & Fitch) is a clothing brand that has become popular all over the world from the United States. It mainly focuses on the casual and youthful style. The clothes have excellent texture and outstanding design, and are suitable for Asian body types and are very popular. The clothes are made of high-quality cotton fabrics, which are comfortable and breathable, soft to the touch, and have better sweat absorption.
A&F (Abercrombie & Fitch) is becoming more and more popular, but the price is not cheap, it can be regarded as high-end sportswear. In the United States, if you wear an A&F (Abercrombie & Fitch) piece, you can be considered a little noble. A&F (Abercrombie & Fitch) is a local American brand and has not yet been opened to other countries. If you want to buy A&F (Abercrombie & Fitch) clothes, you can only find a purchasing agent online. A&F (Abercrombie & Fitch) clothing style features:
The simple and bright design concept makes it a good choice whether it is a T-shirt, shirt or jacket.
Awesome fit. Perfect for your curves.
It is easy to match with any clothes and different shoes to create different styles. It can be sweet and lovely, or cool and special.
The cut-out design highlights the chest, waist and hips, fits perfectly and is extremely sexy. Introduction to the five sub-brands of Abercrombie & Fitch:
A&F's five sub-brands, Abercrombie&Fitch, Abercrombie Kids, Hollister, Ruehl, and Ezra Fitch, target consumers of different age groups:
Abercrombie & Fitch targets college students aged 18 to 22, and A&F itself has a more mature taste year by year.
Abercrombie Kids is aimed at children aged 7 to 14. It is almost completely a smaller size of A&F.
Hollister targets students aged 15 to 18. Hollister strives to embody a California beach surfing style, but its style and materials are one level lower than A&F, and its price is correspondingly lower.
Ruehl (pronounced like rule) is aimed at people in their 20s and early 30s who are already working, especially those young consumers who have grown up with A&F since the 1990s. Ruehl's style is more mature, and the quality is a step higher than A&F, so the price is naturally much higher. What's even more strange is that Ruehl has no intention of selling online, and there are only a dozen stores in the United States.
The Ezra Fitch series is aimed at customers over 22 years old. Perhaps the merchant itself expects that the older the customers are, the wealthier they are. |
