Business Report--Amazon Business Report

Business Report is a store data statistics automatically collected by Amazon for sellers. It contains various data on sellers’ sales volume and buyers’ visits, including visit volume, click-through rate, shopping cart share, sales volume, conversion rate, etc. These data can be used as a basis for sellers’ marketing decisions and also affect sellers’ advertising strategies.

What are the parts of a Business Report?

1. Sales Dashboards

The sales chart can show the seller's sales data for the day, and can also compare sales data at different times. Sellers can also customize the time to understand sales. The sales chart (Sales Dashboard) consists of three parts: Sales Overview (Sales Snapshot), Sales Comparison (Compare Sales) and Product Category Sales Ranking (Sales By Category).

1. Sales Snapshot

The Sales Snapshot typically shows a seller's sales for the day, and the data is updated approximately every hour.

2. Compare Sales

Compare Sales consists of intuitive charts. It can compare sales data from different periods of time, and you can intuitively see the rise and fall of product sales and net sales. Compare Sales has interactive functions.

3. Sales By Category

Sales By Category allows sellers to know the top product categories in the store, the number of products in each category, the net sales, and the percentage of product quantity and net sales in a specific time period.

2. Business Report

The Business Report classifies data into three sections: date, ASIN code, and other business reports. The detailed reports are as follows:

1. Based on date: sales and visits, sales and visits on detail pages, seller performance, a total of 3 data reports.

2. According to the product: sales and visits on the details page, sales and visits on the parent product details page, sales and visits on the child product details page, a total of 3 data reports.

3. Based on others: monthly sales and order volume, products with missing information, and inventory in stock, a total of 3 data reports.

Also, if you don't see the navigation bar on the right, hover your mouse to the far right. Click the vertical tab labeled "Columns" to display the list. Click it again to hide it, or check any options you want to see.

3. Amazon Selling Coach

Amazon Selling Coach includes sales guidance reports, business overviews, preferences, notifications and suggestions, search suggestions, filtered suggestions, etc. It is Amazon's advice to sellers on selling products, logistics, inventory, and the lowest price among peers. Amazon Selling Coach is updated once a day.

How to download Business Reports?

Sellers can download all the above data analysis (Business Reports). Click a specific report, click the "Download" drop-down CSV to download. Before downloading, please check the data you want to download. If you do not check, the system will download all the data by default and then save the data to the corresponding folder.

This is the end of the introduction to Business Report in this issue. If you still have doubts about Business Report, please pay attention and we will continue to answer you~