How to find and screen influencers for Instagram influencer marketing?

How to find Instagram influencers:

There are many ways to find influencers, such as special influencer resource websites, Google searches, etc. Here we choose to find them directly on Instagram. Before looking for influencers, we first try to find out the topics and keywords that potential customers are interested in and record them. Then we search on Instagram based on these keywords.

For example, if we are making a cat phone case, we can advertise our cat phone case to young women who like cats, cute things and kawaii style. Therefore, we can use words such as "cats", "cute", "kawaii" to find Instagram celebrity accounts. By searching for the corresponding keywords on Instagram, we will get a lot of Instagram account information. We need to screen them.

Several ways to screen influencers:

1. Is the account language suitable? If your target market is English-speaking countries, then non-English accounts should be excluded.

2. The number and quality of followers. Choose accounts with around 100,000 to 300,000 followers.

Why don't we choose celebrities with millions of fans? First, they are expensive. Second, the quality of fans and participation rate are much lower than accounts with 300,000 or 400,000 fans, so it's not worth it.

3. The quality of the content on the influencer’s account.

You need to check the content of the influencer’s account posts to see how many marketing posts there are, how often, how many different types of ads there are, and whether your product is suitable for promotion there? If the influencer posts ads frequently, or there are many types of ads, then there is something wrong with this influencer (users hate ads, and if an account is full of ads and has a good number of fans and engagement, it must have been created by a machine).

4. User engagement of influencer posts

As Instagram celebrity marketing has become popular in recent years, many people use machines to falsify their account data in order to make it look good, which is of course unbearable for us.

This is the end of the knowledge about Instagram influencer marketing in this issue. If you want to get more information about Instagram influencer marketing, please pay attention and we will continue to answer you~