Useful Information | How to build a foreign trade sales platform?

Building a foreign trade sales platform is a very complex art. For newbies, it is not that the website cannot be built, but that the built website is lacking this and that. So how do we build a foreign trade sales platform? Next, let us take a look at the detailed strategy for building a foreign trade sales platform.

1. HOME

This is the first impression given to customers, which will directly affect their subsequent visit experience on the website. The design of the homepage needs to be simple and elegant, so that customers can see the website at a glance. Color matching and website layout are also very important. The website should be rich in pictures and texts and rich in layers.

2.ABOUT US

Mainly describe the company's history and technical strength, that is, let customers know what the company does first. If the company does not have any outstanding performance, then you should also write about the characteristics of other companies. Use pictures and texts to describe the company's development process, development scale, business scope and service purpose.

3. PRODUCTS

Product introduction/product display is the main column of the website, with pictures and text descriptions of the pictures. The detailed display of products includes: product pictures, product specifications and dimensions and detailed introduction.

4.SERVICE

Here you can explain important information such as the product's production process, raw materials, technical support, quality monitoring, warranty instructions, return and exchange policy, etc. It is also recommended that customers join the website. If the content is less, you can do one page. If the content is more, you need to explain it on different pages. Try to use both pictures and text so that customers can see it at a glance.

5.NEWS Corporate News

Many foreign trade companies do not have this on their marketing websites. If they do, it is just some company introductions, leadership introductions, etc. that should be put in the content about us, which makes customers not interested in continuing to read, which is completely a loss of points. Customers are mainly concerned about products, so corporate news should mainly be corporate news (customer visits, corporate activities/conferences) and product news (new product launches, promotional activities), product news, industry news, and industry trends. Frequent updates of news are also conducive to SEO optimization. It is recommended to update 1~2 articles/week.

6.CASE Enterprise Case

Cases can be presented in the form of video cases, with each video having a title. Of course, you can also make a simple text description of the video, or divide the Successful Case into different pages for description, with both text and pictures.

7.CONTACT Contact us

All the previous work is to guide customers to the contact page. So here, the more contact information, the better, but the information must be easy to find.

The above is the relevant information about building a foreign trade sales platform in this issue. If you want to get more knowledge about building a foreign trade sales platform, please continue to pay attention!