How to create a high-quality Shopee Listing?

A high-quality listing will bring more traffic to your shopee store; of course, the number of fans and store operations are also important, and naturally sales are closely related to these.

Today I will talk about how to create a high-quality listing.

1. Title keywords

Follow three principles: the title should cover users' hot search terms as much as possible. Negative example: if the user searches for long skirt, the title should be long xxx xxx or xxx skirt xxx.

The order of keywords in the title should be consistent with the user's hot search terms. A negative example is: if the user searches for long skirt, the title should be skirt long or skirt xxx xxx long.

The spacing between keywords in the title should be as short as possible. A negative example: if a user searches for long skirt, the title may be long xxxx xxxx skirt.

2. Image style

Following multiple styles or colors, the main picture can be displayed together in a puzzle manner.

For some products, puzzles cannot reflect the texture and details, so usage scenario pictures can be used.

It would be better if there is a short video, and there must be 9 pictures.

3. Discounts

80% of the store’s products should be discounted, which will increase traffic and conversion rates. The best discount is 50%-60%.

4. Price

At least 20% of listings adopt hot-selling pricing. If multiple styles or colors are listed in one listing, you can set a certain style or color as the drainage price for this listing, which is 5%-10% lower than other styles or colors.

5. Listing attributes

Try to choose the attribute content provided by the backend system, which is conducive to the relevance and ranking of the listing. If there is any deviation, you can explain it in the description.

6. Description

The description can be written in short sentences, try to write as many lines as possible, and you can include some keywords that are not in the title.

7. Tags

Product attribute words, which are more precise, such as product style, features, etc.: Long sleeves blouse

Modifiers, such as usage scenario words, recent popular words, long-tail words and related words: Women Fashion, Wedding dress, Clothing.