INSIGHT Project: Lengow’s unique features help you select products and platforms

What is the INSIGHT program? What is the purpose of the INSIGHT program? Today, I will take you to learn about the INSIGHT program.

Insights: Plan your next steps

As the Insights program continues to grow and expand with new capabilities, it will not only strengthen our system but also bring unlimited value to our customers.

For sellers, cross-border e-commerce business consists of a very complex system, which includes product selection, listing, operation, warehouse, freight forwarding, payment, logistics and other operations.

Therefore, among so many factors to consider, the key to coping with cross-border e-commerce lies in the seller's ability to adapt.

Take product selection as an example:

For sellers, the development of a new channel, product direction and selection are critical.

For novice sellers, they often don’t know what to sell and feel that they can sell anything. However, the order rate is much lower than they imagined. Experienced operators can accurately identify the market and do research in advance, so it is not a problem for them to place hundreds or even thousands of orders a day.

Why is there such a big difference?

First, market research is difficult. In addition to analyzing competing products and judging the market, sellers also need to consider consumer image portrayal and accurately grasp their targets in order to accurately place advertisements, thereby increasing conversion rates and revenues.

Secondly, it is difficult to position oneself. Novice sellers and experienced sellers definitely have different positioning. Nowadays, a large number of Chinese sellers have begun to flock to foreign local platforms. In addition, prices are relatively transparent. If you sell, I can sell too. How to find the correct positioning of oneself, find products that are sold less but sell well, and stand out from competitors are all difficult and painful points for sellers.

Many sellers run around in various live trainings every day, and seem to have absorbed a lot of market information, but in fact they are still confused when it comes to operation. Without detailed data support, they are lost in the hot products of other sellers.

Not only the product selection, but also different product catalogs, multiple marketing channels, and a large number of e-commerce platforms will make sellers feel helpless.

Looking at the introductions and entry guides of various e-commerce platforms, you may understand that your target customer group is most concentrated on a certain e-commerce platform in a certain country, but: is this platform really the most suitable and profitable platform for my products? Is my product selection competitive, and on which platform will I get the highest profit?

We speak with data

Today, the LeShou system will be able to recommend the most suitable e-commerce platform for your products and provide relevant turnover estimates.

Today, I will share my thoughts on the INSIGHT program. Do you have any questions about the INSIGHT program? Please leave a message in the comment section.