What are Google Ads? What are the advertising formats of Google Ads?

What is Google Ads?

Google Ads is a self-service digital marketing platform launched by Google in 2000. Google AdWords takes advantage of the "precision" of digital marketing to present highly relevant promotional information to the target group at the right time and in the right place through the right device (PC, laptop, tablet and mobile).

What are the advertising formats of Google Ads?

Although Google ads covers a wide range of resources, they can be summarized into four categories: search, display network, shopping ads and video.

1. Search ads: Search keywords and you can see the ads in Google.com search results and on the websites of Google search network partners. This part of the traffic depends on the purchased keywords, which also makes the user intention brought by search ads more active and strong.

2. Display ads: Displayed on various partner websites in the form of banners, vertical banners, etc. Due to the wide coverage and targeted triggering, they usually have large traffic and low prices. This makes display ads an important way to showcase brands and attract new users.

But there is also a prerequisite. Whether the user's intention is strong depends on the choice of targeting method, the attractiveness of the website, etc.

3. Shopping ads: In the form of window displays, with reasonable targeting, they attract users to participate in product purchases. The display locations cover Google Shopping, Search (including search partners), and Display Network. They are high-quality resources for selling products.

4. Video: Video ads can contain more advertising information than other types of ads. They are high-quality resources for attracting consumers’ attention and communicating effectively. They are also more inclined to showcase brands and gain consumers’ initial product awareness.

This is the end of the knowledge about Google Ads in this issue. If you want to get more information about Google Ads, please pay attention and we will continue to answer your questions~