Product Description--"Amazon Long Description"

Product Description is an important part of optimizing Amazon listings. Many Amazon novices do not have enough understanding of Product Description, which leads to inadequate listing optimization. Today we will take a look at what Product Description is.

What is a Product description?

1. For listings without a brand, the long description can be composed of several parts: after-sales service (to eliminate customers’ worries), main features, product parameters, precautions (to reduce unexplained returns), and packaging accessories.

2. For brand listings, sellers can use A+ pages to effectively improve conversion rates. The picture and text version of the brand details page is more effective than the pure text description. In addition, you can add videos to give customers a more realistic product experience. You can choose to design the picture and text module yourself.

How to write a product description?

1. There must be core keywords to guide

Since the description itself may be relatively long, consumers normally do not have the time or patience to read it completely, which would cost too much time. However, it is impossible not to pay attention to it. As a seller, you need to carefully and carefully write the description and list it in an all-round and organized manner. You must write the entire description reasonably. For different contents, try to use core keywords as a guide at the beginning, such as the most commonly used Instructions, Package Includes, Kindly Note, Safety Warning, etc.

2. Learn HTML code layout

Amazon's description must be formatted using code, which is a bit different from other platforms. As for HTML code, there are many variations, depending on the seller's own needs. The most commonly used ones are the following two.

1: Line break

2: Bold content

3. Use more layered digital symbols

It is recommended to use more layered digital symbols, especially when there is a lot of content, which is more organized and can capture the parts that consumers are most concerned about. Arabic numerals are commonly used.

Fourth, we need to highlight the product selling points again

Since the order of content displayed in the listings on PC and mobile terminals is slightly different, the description is displayed to consumers first on the mobile terminal, so we need to emphasize some product selling points again, even though they may have been mentioned in the bullet points.

5. Consider customer usage scenarios

Some products may not be easy to operate, and some may even require downloading apps or various drivers. If you don’t explain this in the description, it may affect the customer experience.

6. Be objective in your description

The product details page is the first place for sellers to display their products. A complete product content description can help buyers understand the relevant information of the product more directly and decide whether to buy the product at the first time. However, sellers should pay attention to authentically restore your product. Many buyers will complain to Amazon that the products they bought do not match the relevant descriptions, which will seriously affect the seller's store performance. Objective description of the product is basic, and describing the product as detailed as possible will add points to the product.

This is the end of the knowledge about Product Description in this issue. If you want to get more information about Product Description, please continue to pay attention~