What is MyMALL? What are the conditions for entering MyMALL?

MyMALL, a cross-border e-commerce platform, was launched in October 2017 and is the focus of development of the international project (My.com) of the Russian Internet giant Mail.Ru Group. MyMALL is different from the conventional cross-border e-commerce platforms. Its biggest advantage and difference is that it integrates and utilizes the group's business resources to build a new cross-border e-commerce platform with a multi-channel sales model.

Sellers can connect to multiple channels of the group through MyMALL, achieving targeted product display and multi-channel traffic acquisition:

1) Pandao: MyMALL's flagship app, which has long been ranked first in the app rankings and has a rapidly growing number of users;

2) OK.ru: Russia’s second largest social network, pioneering a new model of social shopping.

MyMALL entry conditions:

The entry conditions are divided into ordinary sellers and brand sellers:

1. Brand sellers:

1) Have a certain degree of popularity in the Russian market or be a top Amazon/AliExpress brand;

2) Provide trademark registration certificate/product registration application, authorization letter, category qualification and other information, at least one of which is required;

3) Categories include but are not limited to: 3C smart products, clothing, sports, shoes, etc.

2. Ordinary Sellers

1) The company is the main body;

2) Sku 20,000 or above, or monthly turnover 600,000 USD or above;

Product prices are advantageous, and strong supply chain strength is preferred.

The above is an analysis of what MyMALL is and the conditions for entry into MyMALL. If you want to know more about MyMALL, please continue to follow us!