[eBay Newbies] What are the eBay traffic entrances and how to increase eBay traffic?

Traffic is very important for the operation of e-commerce platforms. So what are the traffic entrances to eBay? How to increase eBay traffic? Let's explore it together today.

1. eBay internal traffic

Traffic provided by the platform:

1. For newly listed listings, whether they are auction or fixed price, eBay will give us an extra 48 hours of exposure. Listing 10-20 new products every day is conducive to boosting the activity of the store.

2. New accounts: The platform will give an additional 20%-30% of traffic. As a new seller, eBay will give corresponding support policies. We sell products on the platform, and the platform hopes that we can earn more US dollars and charge more fees.

3. The categories that the platform promotes will receive additional natural traffic. For example, auto parts. In recent years, the sales of all major categories on eBay have been on a downward trend. Only auto parts has maintained a very high growth rate every year.

Store activity:

eBay has an assessment of the activity of new products in stores. New products must be launched in the store every day to drive the exposure of the entire store.

Auction traffic:

Auction is the fastest way to place orders on eBay. Low-price auctions can promote rankings and store activity. If the auction of the same product is effective, it can increase fixed-price sales.

Promoted Listings:

Promoted listings is an advertising service that helps eBay sellers promote their products to more buyers. This promotion service can increase product exposure and increase the chance of selling. Sellers only need to pay advertising fees after the promoted products are clicked and successfully sold.

Similar to Google Adwords, eBay Promoted Listings will allow sellers’ listings to appear at the top of the search results page, enhancing their competitive advantage.

Promoted Listing ads automatically extract information from the seller's listing, including the main image, listing title, price, and listing mode. Any changes made by the seller to the listing will automatically appear in the ad.

Promotional Tools (Markdown/Promotions):

eBay promotion tools allow sellers to easily present the promotional activities they want to launch, helping sellers gain more exposure opportunities and expand orders. Markdown Manager can only promote a single listing, while Promotions Manager can promote the entire store, such as buy one get one free activities.

2. eBay off-site traffic

Traffic sources outside the eBay platform include: social media (such as Facebook), Google, video promotion (such as Youtube) and other traffic channels.