Textile and clothing companies expand into emerging markets and enter South America through Chile

The growth of export data has been confirmed by export enterprises. The reporter recently visited a number of textile and garment enterprises and found that the export business of enterprises has improved significantly in the first half of the year. Many interviewed enterprises reported that in addition to maintaining traditional market customers, entering emerging markets such as Chile and South America has become the development direction this year.
Bangladesh orders may return in large quantities
"In the first half of the year, our orders from the European and American markets have shown a good growth momentum." Chen Changchun, a relevant person in charge of ParknShop (Fujian) Underwear Co., Ltd., told reporters, "Orders from Carrefour, which we previously cooperated with, have been stable and increasing. This year, we have added two international retail buyers from the United States and the United Kingdom."
Jinjiang Trumpeter Garment Co., Ltd. is also a beneficiary of the recovery of the European and American markets. "At present, the orders are very good. We have received an order from a major European customer. The boss will go to Europe for a field trip in a few days, and we are also preparing for the BSCI factory inspection and certification." Wu Xiaojun, the person in charge of the company, said with some joy.
Fujian Jinjiang Jiayin Garment Weaving Co., Ltd., which has many years of foreign trade experience, has seen a steady increase in orders in the first half of this year. Hou Wenge, the person in charge of the company, analyzed that "the industry's orders have generally increased this time. On the one hand, the traditional market has recovered, and on the other hand, it may have something to do with the fire in Bangladesh."
This statement has been recognized by many business people and relevant economic departments. Relevant people analyzed and predicted that "Bangladesh, the world's second largest knitwear exporter, suffered a fire in November 2012 and a building collapse in April 2013. Affected by this, European and American traders have returned most of their orders from the country's market to China for production. It is expected that the situation will continue to improve in the second half of this year."
Entering South America through Chile
In recent years, with the saturation of orders and the decline in profits in traditional European and American markets, emerging markets have attracted much attention. The interviewed companies have expressed their intention to further explore emerging markets. Chile, which has "zero tariffs", has once again attracted much attention. Entering the South American market through Chile may become the main channel for companies.
"Our recent order growth is nearly 50%, mainly from a big customer in South America," said Ding Hualun, a person in charge of Jinjiang Lunfeng Garment Co., Ltd. He told reporters that judging from the recent market response, the South American market is good, but the requirements are relatively high. Nevertheless, since it does not require environmental certification, the company has reduced the cost of certification, and the profit of the order is still considerable.
Ding Hualun further analyzed that the key to entering the South American market is to conquer Chile. "Chile has a 'zero tariff' policy. With Chile as a base, we can radiate to 4 to 5 surrounding countries, such as Bolivia and Peru. At the same time, we can use Chile as a gateway to expand into Brazil and Argentina, two countries with high barriers. In the second half of the year, we will focus on the South American market, especially to achieve a zero breakthrough in the Brazilian market."
Huang Jianhui, executive deputy general manager of Australia Hong An Group, told reporters, "This year, the company's orders have increased by 40% compared with the same period last year, and the increase is mainly from emerging markets, mainly Brazil, South Africa, Belgium and other countries. A large part of our growth in emerging markets comes from Brazil. Perhaps our products have advantages in quality, style, function and other aspects, so Brazil's trade protectionism has little impact on our orders."
Huang Jianhui has his own views on developing the Brazilian market. "Based on Brazil's preparations for the 2014 World Cup and the 2016 Summer Olympics, we will increase our layout in this market."